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Good day, dear readers! Today egypt data we present a large article about the development of logos by designers of the company "Sinaps". Let's start with the fact that the creation of a logo is an extremely complex task that implements two opposite approaches: creative and analytical. The task is also labor-intensive - it predetermines the vector of development, on the basis of which we will create the company's corporate style in the future.

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A logo is like a mirror that reflects the world of a company. A logo should have a recognizable image, while the designer needs to maintain continuity and reflect the company's values, adapting them to the target audience. Designer Vyacheslav Pyatikov talks about how Sinaps creates logos, the architecture and geometry of the work.


First meeting
It all starts with the client coming to the office and sitting in a bean bag chair. We invite clients into our creative space so that they can get out of their usual environment, relax and look at their business from the outside. At the first meeting, we define the client's tasks: to develop a company logo or to rebrand. Changing a logo implies something deeper than change for the sake of change. We define a global goal: the real reason for the need for change.

A frank conversation over a cup of coffee can last for several hours, during which we find out the specifics of the business, the approach to work, the principles and rules of the company. The goal of the dialogue is to feel the company, to find yourself inside it. The agenda includes dozens of questions for the client. The answers to these questions will allow you to find out all the information about the brand, its advantages, values, audience, sales channels.

Immersion into the Client's World
Following the meeting, brainstorming of the project and the actual creative process begins. At the first stage, we study the market: we look at the trends of the niche in the region, country, world, imagine ourselves in the role of a buyer. Guided by the principles of Pablo Picasso, we carefully study the best solutions of competitors and emphasize the ideas that have proven effective in implementing specific tasks. We adapt these ideas to our solutions.


The goal of this stage is to achieve such an effect that a potential consumer will not confuse the brand with other brands and will identify it at first sight. In parallel with market observation, the designer collects images that characterize the company's product or service, uniting them into a single whole. Emotions and relationships are connected, the first strokes and sketches appear. The possibility of using Cyrillic or Latin in the logo text is determined. When creating a font, we use the rules of fontography and calligraphy, honing each letter, number and printed symbol. This is a key skill that we are truly proud of.

Save history
History is the most important part of any company, so we focus on historical facts and visual images from the past. When asking the client for information, we try to understand the company's character, return to the starting point, and create a business retrospective. If the company has been operating on the market for many years, it will be necessary to maintain continuity so that regular customers recognize the already beloved brand in the new logo.


Creative process
The creative process of creating a logo in the Sinaps studio stands out for its thoughtful and meaningful approach: we select several concepts that determine further options for the development of the project. The concepts solve the client's problems and help achieve the set goal.

Our logos are not just pretty pictures. First of all, we solve the client's urgent problem with which he came to our office. When we develop a logo for a product, we look at how it looks on the product packaging, and the packaging itself - on the shelves in stores. We prepare a visualization so that the client sees a version of a print on a T-shirt or thermal printing on a cup.


The designer not only creates a logo, but also takes into account psychological factors: how people will perceive the color scheme, shape, idea of ​​the logo, what visual signals it will create. As for the working tools, there are no secrets here. Our experts work with almost all professional software.

Three chords
We meet with the client for the second time to show three logo options – three chords of our project. Each logo represents a certain concept of solving the tasks set, corresponding to the image of the company. Sometimes the client finds it difficult to choose one of the three logo options, and asks to show one or two more logo options, but this is a voluntary psychological trap: when evaluating many solutions, a person reaches a dead end and the choice becomes even more difficult. To present three logos means to concentrate attention on the truly winning options.


In fact, during the designer's work, a lot of concepts are born that differ in meaning and graphic execution. The designer leaves only three options, based on a large academic base of knowledge and skills that he applies in each work. The specialist limits himself in colors that are acceptable for the brand, as well as in moods and graphic solutions. Such a bold approach guarantees an effective and efficient result.

At the second meeting, the client makes a choice, after which the designer brings the logo to its final state. The golden section rule is applied, which harmonizes the logo. An image made according to the golden ratio rule has no flaws and is comfortable for human perception. We can say that the picture is "pleasing to the eye". The designer draws every detail of the logo on a grid. From a geometric point of view, each studio logo is ideal.


As soon as the moment comes when you don’t want to add anything to the logo, the logo becomes self-sufficient. At this point, the main part of the work on the logo is completed. Subsequently, we offer the client to develop a corporate style and brand book.

How is a logo for 50,000 rubles different from a logo for 5,000 rubles?
A different approach and result. As already mentioned above, we do not draw pretty pictures, we solve specific client tasks using several proposed concepts. In the process of dialogue with the client, we choose the most rational option. This is a big difference: to create a logo in a constructor in a couple of hours or to immerse yourself in the client's world, experience the milestones of the company's formation together with him, go through the common path of creating a logo from start to finish, correctly understand the task and find an effective solution.

How we drew the logo of the Baza.net provider
In March 2014, artists and designers from the company "Sinaps" drew a logo for the regional provider Baza.net. The company's managers came to our first meeting. The guys grabbed a large pile of sketches and ready-made logos that they did not like. During the conversation, they found out that Baza.net was no different from its federal competitors in key parameters. Tariff cost, access speed, number of digital channels - all this was average for the market.


We dug deeper and realized that the company differs from large federal providers in its friendly approach to work. While Rostelecom and MTS engineers come to a client's home to sign a contract, set up equipment and go to the next order, Baza.net employees act differently. They help reinstall Windows if they see something wrong, remove viruses, conduct oral educational programs on how to change the Wi-Fi password and where it is better to install a router so that the signal "gets good". Some engineers are not averse to having a cup of tea with the company's subscribers. Based on this description, we called the company warm-hearted - this definition was liked by the Baza.net management.


The further concept was built around the word "spiritual". The word "Base" also needed to be played up somehow. We chose a space theme, drawing a base on the Moon and a flying rocket in a game style. The hardest thing was to draw the font - when reading it, the observer should have primary sensations: a feeling of softness, warmth, and at the same time a feeling of reliability and durability.


The work was designed in accordance with the golden ratio rule. All elements were drawn using a ruler. The project was delivered on time and accepted unanimously by the customer's representatives. After the logo was delivered, we prepared detailed recommendations on the use of the corporate style and several illustrations for city banners. Professional illustrators were involved in the development of the series of banners, who masterfully managed to reveal the provider's warmth as a key advantage.


A pinch of magic
Don't think that we are moving away from the topic of creating logos, because a logo should sell. Magic in sales has been established for a long time. Managers put on a lucky shirt, marketers consult tarot cards, consultants start the day with a corporate ritual Illustrators and designers also have their own "tricks" - they use special symbols and signs in the image, which are initially invisible to the eye of people. Only with a thorough study of graphic elements can you find mysterious symbols on the product packaging or advertising poster. It is believed that certain symbols attract a person on a subconscious level and the buyer chooses a product of a particular brand without thinking about it.

Corporate identity
Creating a logo is the first and most difficult step towards identity. The logo we create becomes the main unit of corporate identity. Once the logo is developed, the artist divides the logo into its constituent elements. Based on them, the designer, illustrator and layout designer develop the corporate style. Read more about how we do this in our article on corporate style .

We work with interiors and printing: we design navigation and stands for internal use, diplomas, notepads, business cards, envelopes, T-shirts, bags, mugs and much more.

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